Today’s PITCH highlighted a couple of good books and reference tools for business development that I though I should mention.
These are a couple of books or approaches that I have become a fan of and I am stoked to see them being applied in practice. We have copies of these two books in the SIX DEGREES reference library if you would like to pop in and get to touch a copy in real life. You can find out more from these videos and websites.
START WITH WHY?
Fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate. He wrote Start With Why: How Great Leaders Inspire Everyone to Take Action to explore his idea of the Golden Circle, what he calls “a naturally occurring pattern, grounded in the biology of human decision making, that explains why we are inspired by some people, leaders, messages and organizations over others.”
I haven’t explored his newest work yet – which is about “circles of safety,” exploring how to enhance feelings of trust and confidence in making bold decisions. It’s the subject of his latest book, Leaders Eat Last – if anyone has read it love to hear about it!
BUSINESSS MODEL GENERATION
Adam Doyle stunned us with his depth of investigation into his business model and it was largely the product of working through the Business Model Generation process and using the Business Model Canvas. I think his PITCH was a great indication of the value of using this tool.