3 winning reasons to sign up to the MVP workshop with Aaron Birkby

Our big workshop with Aaron Birkby on April 6 is fast approaching and I would like to share my top 3 reasons why you should book a ticket now:

  1. FAILING FAST – Speed up the process of getting your product / market fit right. This workshop will demonstrate the use a of lean startup  process for you to put your digital business innovation through so that you can be more confident that what you are creating is actually delivering value or providing a solution to a real customer need.
  2. TEST ASSUMPTIONS – Even if you aren’t a tech head, this will give you practical tools to get out there and testing your business model assumptions. Part of the benefit of getting you business idea out from under the desk and into the light is to start shining the light on it and finding the gaps in the logic before you have invested too much in your solution. As they say “marry the problem not the solution” (they being Dan Greenburg of Sharethrough). And you may also meet someone with the coding skills to make it happen.
  3. BE A FINALIST – whilst it is no guarantee, we only have to look back to last year and see that just about all those who made it to the live pitch final were participants in our workshops.

And don’t take my word for it, word from the street – “Aaron Birkby is awesome” says Brendan Yell from Softlayer (some of you will have met Brendan at our Salon last year) and as the Cataylst Startup Manager for Softlayer he should know what he is talking about!

 

AARON BIRKBYLIMITED SEATS AVAILABLE

BOOK YOUR SPOT NOW!

WTF is MVP?

Do you have a tech innovation burning a hole in your pocket and you want to unleash it into the world but just not sure how? Whether you have been working away at it for a while or it is fresh and sparkly and keeping you awake at night  you should seriously consider taking the day out to attend this smashing workshop to be able to take your idea to MVP. This is especially for you if you have no idea what MVP means!

MVP = minimum viable product and it is the difference between

a) working away for months or years trying to perfect your solution only to release it to the world after spending loads of time, money (or both) to find you have a great product but nobody cares enough to pay for it

or b) quickly identifying what is your key problem you are trying to solve for your customers, developing a prototype that people can play with, use and give you instant valuable feedback so you can quickly modify your solution to fit the customer’s real needs at the minimum cost.

Which sounds better to you? If you choose b) then quick register now for your opportunity to be part of this hands on workshop with Aaron Birkby, Entrepreneur in Residence with Steve Baxter’s River City Labs.

This workshop is brought to you as part of the 2016 Telstra Business Centre Coffs Harbour Digital Innovation Challenge which is now open for entries from innovators across the Coffs Coast (Nambucca, Bellingen and Coffs Harbour). Spaces are limited and preference will be given to entrants in the Challenge.

WORKSHOP: APRIL 6 from 9am – 3pm @ Coffs Harbour City Square

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ABOUT YOUR FACILITATOR

Aaron Birkby, Entrepreneur in Residence – River City Labs Accelerator

Aaron is the Entrepreneur in Residence at the River City Labs Accelerator, he is also the co-founder and primary sponsor of the Silicon Lakes startup incubator on the Gold Coast where he developed and delivered the StartUp Really Fast (SURF) accelerator in 2014.

Aaron self-learnt to code at 8 and has started 14 businesses since the age of 16, including 4 successful exists. Aaron founded Arinda Internet, a backend cloud-based ISP billing and authentication system for public internet access, which he grew to 6 million users with over 2000 points of presence in 9 countries. Aaron has also developed and exited an IoT and remote telemetry solution.

SPONSORS

Why is Council passionate about the Digital Innovation Challenge?

We have led the way and put Coffs Harbour on the NBN map with our City set to be the most connected in 2015. Now is the time to foster and build the community of digital entrepreneurship in Coffs Harbour.

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We want to put Coffs Harbour on the digital start-up map in Australia.

We want to be recognised as a burgeoning location for entrepreneurial businesses and innovative business solutions.

We want to be considered a globally connected City where developers, programmers, digital creatives, IT geeks and game developers can come to LIVE LOVE COFFS.

We want to inspire our local businesses to use the awesome talent we have in innovative ways for growth.

We want to inspire our youth to dream of working in the digital economy and present it from a real world perspective.

 

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Mid North Coast Local Health District is proud to be supportin this initiative and encourage innovation in service delivery.

 

 

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Softlayer supports this challenge to provide the instant infrastructure needed to quickly launch and focus resources on coding, building, scaling and bringing innovations to market.

 

 

 

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Six Degrees Coworking Hub membership comprises a number of digital creatives and start-up entrepreneurs and we want to see them flourish. The PITCH sessions on the first Tuesday of each month have proved very popular and a great way to spur people on, set new directions and connect with people who can make it happen. The Digital Innovation Challenge is the next logical step to put the money and support behind our local entrepreneurs.

 

 

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Enterprise & Training Company Ltd (ETC) specialises in the delivery of employment, training and business services. ETC has been operating since 1989 and services suburbs and towns along the East Coast of Australia between Woollongong and the Gold Coast.

 

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Coffs Harbour Chamber of Commerce is one of the leading business organisations on the North Coast of New South Wales and proudly has been the leading voice and the representing body for local business in the area since 1911.

 

 

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Coffs Harbour Innovation Centre attracts, selects and develops high potential new ventures with real prospects of growing and creating jobs in technology and knowledge based sectors on the Mid North Coast.

 

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Bellingen Shire Council has identified innovation for business as one of the key economic development priorities for the next 5 years.

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Nambucca Shire Council is proud to support this initiative and support it’s growing base of digital innovators reach their full  business potential.

SUPPORT

As part of the Challenge we have developed workshops and events to assist the development of business ideas and pitches to make sure you all have the best opportunity of winning that prize money.


TURN YOUR INNOVATIVE IDEA INTO A MVP

6 APRIL 2016          9am – 3pm

You’re full of ideas, but how do you know which are worth working on?

This is THE workshop of the year, guaranteed to provide you with a kit full of tools that will help you assess your current ideas and line you up for sucess in the future.

Lean Startup is all the rage – this is your chance to get to grips with what it really means for your business idea.

In this workshop, you’ll learn how to use the MVP (Minimum Viable Product) philosophy to test and validate your ideas with the least amount of work required.  The ultimate goal is to get to product/market fit.  Take your idea and get moving in the right direction quickly and efficiently.

If you only have time for one workshop – this is the one.

REGISTER HERE Limited spaces available. Preference given to those entering the 2016 Telstra Business Centre Coffs Harbour Digital Innovation Challenge www.digitalinnovationchallenge.com.au

AARON BIRKBYAaron Birkby, Entrepreneur in Residence – River City Labs Accelerator

Aaron is the Entrepreneur in Residence at the River City Labs Accelerator, he is also the co-founder and primary sponsor of the Silicon Lakes startup incubator on the Gold Coast where he developed and delivered the StartUp Really Fast (SURF) accelerator in 2014.

Aaron self-learnt to code at 8 and has started 14 businesses since the age of 16, including 4 successful exists. Aaron founded Arinda Internet, a backend cloud-based ISP billing and authentication system for public internet access, which he grew to 6 million users with over 2000 points of presence in 9 countries. Aaron has also developed and exited an IoT and remote telemetry solution.

 


 USE THE SPACE @ SIX DEGREES

Entrants will have access to coworking space at Six Degrees in the City Centre every Tuesday for teams to work on their entry during the competition time.

LOCATION:

COFFS COAST COMMUNITY COLLEGE

LEVEL 1 CITY SQUARE 66-90 HARBOUR DRIVE

ENTRY NEXT TO LITTLE EINSTEIN TOY SHOP

 

CRITERIA

WHAT WILL THE JUDGES BE LOOKING FOR?

 Demonstrating the problem and market need:

  • Is there a real and well defined customer pain point/ need or business problem being solved?
  • Who is going to use it / buy it?
  • How is it different to current solutions?

Giving a compelling explanation of the solution:

  • What is your big idea and is it clearly communicated?
  • Clearly identify the digital component of the solution. (including but not limited to: software, web, mobile, app, telemetry, cloud, analytics, sensors or other such enabling technology)
  • How have you tested it so far?
  • How well was the pitch presented? (clear and concise; addressed the audience; confident and engaging)

Pitching your business model:

  • Can the need be translated into revenue?
  • How big is the potential market?
  • Is it scalable?
  • What are the revenue streams?
  • Is the path to revenue and growth feasible?
  • How much skin is in the game? stage of Development (idea / prototype ready/ revenue raising / expansion capital required)
  • What is the economic development impact on Coffs Coast?
  • Is it backed-up by a passionate person/team?
  • What do you need to make it happen?

 

PRIZES

2016 DIGITAL INNOVATION CHALLENGE


GRAND PRIZE

  • $5,000 CASH for developing the business beyond the Pitch
  • $120,000 Softlayer credits to provide the instant infrastructure needed to quickly launch and focus resources on coding, building, scaling and bringing innovations to market.
  • Business Assistance package from ETC valued at $1,500 to provide the business foundations
  • 3 months SHERPA mentoring package from Pollenizer for founders to get access to some of Australia’s most experienced startup mentors to help you grow their startup business with confidence
  • 6 months desk space at 6 Degrees @ Innovation Centre

HIGHLY COMMENDED

  • $1,000 CASH for developing the business beyond the Pitch
  • $12,000 Softlayer credits to provide the instant infrastructure needed to quickly launch and focus resources on coding, building, scaling and bringing innovations to market.
  • Business Assistance package from ETC valued at $1,500 to provide the business foundations
  • 3 month SHERPA mentoring package from Pollenizer for founders to get access to some of Australia’s most experienced startup mentors to help you grow their startup business with confidence
  • 6 months desk space at 6 Degrees @ Innovation Centre

ALL FINALISTS


ALL PRIZES

  • The prizes cannot be exchanged or transferred. No component of the prize (excepting the cash prize) can be redeemed for cash.
  • In the event that some of the prize becomes unavailable, the Promoter reserves the right to substitute a similar prize to the same or greater value than the original prize.
  • All prizes must be taken up by the winners within 6 months of being awarded.
  • Where the promoter becomes aware that an entrant to the Challenge is not an Eligible Entry, the entrant/s will have no entitlement to the prize even if the Challenge winner has been announced.

HOW TO ENTER

2016 DIGITAL INNOVATION CHALLENGE

  • Complete an online entry form
  • Then submit via email a video or paper pitch which outlines your business proposal, where its at and how big it can go to: switchedoncoffs@chcc.nsw.gov.au
  • The entry format is limited to either a video pitch of two minutes or two A4 pages in PDF format.
  • All entries submitted by email are limited to a size of 10Mb.
  • Please ensure your application does not go over the size limit or we will not receive your application. Your application and supplementary material may not be broken up over multiple emails.
  • Entries should clearly state the name, address, email and contact phone number of the applicant/s.

HOW DO I CREATE THE BEST PITCH?

  • REGISTER for our email newsletter to ensure you are on our who’s who list of Coffs Coast entrepreneurs and get all the latest updates, special invitations and hot tips on the challenge.
  • FINE TUNE YOUR PITCH Attend workshops at Six Degrees, access support material online, work out of six degrees, find a mentor and apply the learning to your pitch.

ENTRY DEADLINE

  • Entries for the Challenge open on 8 March 2016 at 9.00am and close 29 May 2016 at 5.00pm (Entry Period).
  • All times are Australian Eastern Standard times.
  • The Promoter is not responsible for any late, lost or incorrectly addressed entries.

JUDGING THE ENTRIES

  • All Eligible Entries will be evaluated by a panel of judges appointed by the Promoter.
  • All Eligible Entries will be judged in accordance with the judging criteria.
  • Finalists will be announced on 3 June 2016 and it is a condition of entry they be available for the live pitch on Saturday 18 June 2016.
  • Finalists will be notified via the contact details provided on their registration form.

THE LIVE PITCH

  • Will be held as part of the Challenge Expo on Saturday 18 June 2016 between 12:00 and 5:00pm
  • Selected finalists will each have 5 minutes to pitch to our judging panel.
  • There will be Q&A time after this for the judging panel to evaluate your pitch.
  • Slide decks may be used at the pitching competition.